Copywriter. Creative. Karate Black Belt.

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People are aware of the pain that artists felt through their lyrics, but aren’t aware of the pain killers that eventually took their lives. 

What if we use the Genius function that people read lyrics on to give them a more important message about Opioid Addiction? 

Shatterproof and Spotify partner up to create a playlist of songs which cut off in the middle as a metaphor for how the artist’s life was cut short because of Pain. Killers.