Copywriter. Creative. Karate Black Belt.
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Pain. Killer

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Pain. Killer

People are aware of the pain that artists felt through their lyrics, but aren’t aware of the pain killers that eventually took their lives. 

What if we use the Genius function that people read lyrics on to give them a more important message about Opioid Addiction? 

Shatterproof and Spotify partner up to create a playlist of songs which cut off in the middle as a metaphor for how the artist’s life was cut short because of Pain. Killers. 

Awards: Clio Health 2018 - Bronze, The One Show 2018- Silver

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Role: Conceptualizing, Copywriting

Art Director: Pupe Nutnicha Achavakulthep